![]() “Yes, China is the largest luxury market, but in terms of online penetration, the US is ahead of China.” “The US is the largest luxury online market in the world,” he explains. The US-based personal shopping team has expanded from three people a year ago to 13, reflecting Kliger’s conviction that the opportunity in the US is enormous. Around 160-200 new items drop on the site every day. “They have the money, they need the ideas… And, of course, our customers want to be ahead of the curve, to be shown what hasn’t been seen before.” These core customers are served by a team of over 60 personal shoppers who manage advanced access to capsules such as the Van Noten launch - which was preceded by a capsule with Dolce & Gabbana, launched in Miami on 14 April and followed by a partnership with Pucci set to drop last Friday 29 April. ![]() Kliger discloses that 30 per cent of Mytheresa’s sales are generated by 3 per cent of its clientele. And then we see how it performs… But, we have a very high bar: it is 10 in, then 10 out with us.” The importance of the 3 per cent We say ‘if you see something you like, buy it’. However, he insists that his buying teams, headed by Tiffany Hsu, “have total carte blanche. By contrast, Kliger resolutely gatekeeps the Mytheresa offer to around 250 brands. While Net-a-Porter and Mr Porter sell over 1,200 brands, Matches currently offers around 800, and Farfetch cites “over 1400”.
0 Comments
Leave a Reply. |